Mark 3 (2012) Ford Focus fuel economy concern?

According to Ford, the 2012 Ford Focus 1.6 (105bhp) should do 35mpg around the houses (i.e. Urban driving). However I am only getting 27 or 28mpg! Even if I do one longer journey per week (40miles) I only get 32mpg. Is this normal and do you know anyone with this model who has the same experience?

Thanks.

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